Press Release: Rock Creek and Constellation Research Team Up!
June 13th, 2011, Washington, D.C. and Cupertino, CA
Constellation Research Group and Rock Creek Strategic Marketing  are  announcing a teaming agreement for GSA and Federal Contracting. This  agreement is one of the first of its kind, between a major federal  contractor and a Silicon Valley research firm. In creating this  partnership the two companies are looking at the increasing reliance on  public-private partnerships as the fuel for new growth. Additionally,  this teaming agreement sets the standard for technology companies with  no government contracts to be able to break into the federal contracting  marketplace.
In essence, the agreement created a Silicon Valley/Washington DC  corridor for technology transfer, for experimental projects and for  market penetration by technology companies that do not currently have  federal contracts, but would like to integrate their product line(s)  into this space. The timing of this agreement is ideal as the Federal  government relies more and more on partnering with technology firms for  solutions and as the Government 2.0 and Smart Grid spaces are growing  rapidly.
The two companies will be engaging in cross marketing and educational  events, training sessions and are opening invitations for technology  companies to begin submitting their products and services to the two  firms for consideration of gaining access to pilot projects and other  contracting opportunities.
Scott Johnson, Principal at Rock Creek has this to  say: “As Federal agencies scramble to implement President Obama’s recent  Executive Order requiring improved customer service delivery online and  while agencies struggle to keep innovating despite shrinking budgets,  the kind of empirical research and actionable technology recommendations  and implementations that our combined firms can provide is crucial.”
Ray Wang, CEO of Constellation Research Group had  this to say: “We’re looking forward to the synergies from our teams and  the opportunities to create innovative and 
collaborative offerings for  our clients that mesh disruptive models with pragmatic delivery”
Alan W. Silberberg, Principal Analyst for Constellation had this to say: “With the explosion in public private partnerships  combined with the intense energy around Government 2.0 and e-government  we could not be more excited about this partnership. There is a real  need for smaller technology companies to be able to break into  government contracting. This agreement meets that need.
About Rock Creek:
Founded in 1987 by Margaret and Scott Johnson, Rock Creek Strategic  Marketing began with the idea that brands build businesses. More than  twenty years later, our team continues to build our clients’  organizations—including government agencies, commercial enterprises, and  nonprofits—through innovative and results-driven strategic branding,  communications, and design solutions.
Rock Creek’s unwavering dedication to results defines our brand.  We’ve earned accolades from our clients as well as industry recognition  for creative solutions and marketing strategies that exceed our clients’  expectations. Our management process, quality control methods, and  state-of-the-art work environment ensures that even the most complex  projects are delivered on time, on budget, and on message—and has helped  us create enduring client relationships.
About Constellation Research:
We are a research and advisory firm focused on disruptive and  emerging technologies.  Our analysts bring real world experience,  independence, and objectivity to our clients. In a world of fluffy and  trendy buzzwords, our clients seek our advice in achieving sustainable  and pragmatic innovation.  Clients expect our research agendas to span  cross-role, cross-functional, and cross-industry points of view.
We serve the needs of buyers and end users who seek insight,  guidance, and advice in dealing with a dizzying array of disruptive  business models and technologies.  We provide the bridge between legacy  optimization and future innovation.  We help sellers understand the  buyer’s point of view and how to deliver value to their customers.
Our technologies team covers hardware to middleware to software to  services.  We advise the entire ecosystem of buyers, partners, solution  providers, and vendor clients.
Reprints
Reprints   can be purchased through  Constellation Research, Inc.  To request official reprints in PDF format, please contact sales (at) ConstellationRG (dot) com.
Disclosure
Although  we  work closely with many mega software vendors, we want       you to trust us.  For the full disclosure policy, see the full  client      list on the Constellation Research website.
Copyright  © 2011 R Wang and Insider Associates, LLC All rights reserved.
R "Ray" Wang
R "Ray" Wang