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Trends Inside The MIndset Of The Midmarket Buyer

Research Report: Trends - Inside The MIndset Of The Midmarket Buyer

Midmarket executives have always been challenged by a culture of scarcity. Limited access to funds, talent, and innovation has often created a barrier to entry into and exit from new markets, industries, and ecosystems. During the COVID-19 pandemic, these leaders have made shifts in their buying behaviors and technology investments. Constellation’s latest midmarket analysis chronicles these findings and identifies the shifts during the 2020-to-2022 budget cycles. This emerging postpandemic strategy signifies the first steps to the Great Refactoring ahead.
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Big Idea: Extreme Capitalism And The Dawn Of Digital Duopolies

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Tuesday's Tip: Seven Universal Factors Why Technology Firms Fail

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News Analysis: @Adobe @Microsoft Partner Up For Marketing Cloud, Azure and #AI #MSIgnite

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News Analysis: Going Deeper Into The Apple And IBM New Business Model Alliance

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Event Report: Microsoft Convergence 2014 Day 1 Demonstrates Solid Momentum and Mindshare ( #CONV14 )

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News Analysis: Acumatica Raises $10M In Series C Funding, Aims For 1B In Revenue By 2023

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News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management

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News Analysis: Oracle’s Cloud Strategy - Revisionist History or Cloud Genius?

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Press Release: Rock Creek and Constellation Research Team Up!

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