Amazon Web Services

This year's Amazon Web Services reInvent brought over 55,000 attendees to one of the premier tech industry events. The obvious and noticeable change in this year's event was an overemphasis on partnerships and alliances. The AWS leadership team made it clear that partners were more than welcomed.  IBM's presence as the Global Partner of the year did not go unnoticed by the attendees and of course the other public cloud vendors who have not yet had the courage to host in-person events at scale.

A YEAR THAT HAS LED TO THE GREAT REFACTORING Despite the chaotic pandemic environment, 2021 was an amazing year for enterprise tech IPO's, product launches, and new technologies. CXO's were given the budgets to refactor their business models, add additional talent, and invest towards a digital future. Amidst this backdrop, enterprises changed how they worked, what they sold, how they monetized, why they existed, and who they worked with. The underpinnings of what is known as the "Great Refactoring" began in 2021 and will fully emerge into 2022 and beyond..

Digital giants Amazon and Google report earnings. As pandemic winners, both venerable big tech titans have shown the resiliency of their business models and their ability to enter new monetization models.

Google Amps Up Its Vertical Industry Program With Ford Partnership The Ford Motor Company and Google announced a six-year extensive business and technology partnership. Ford's VP of Strategy, David McClelland clarified that Ford chose Google for: