Apple

Big Tech and Market Reset Bring Optimism To Markets While many in the market are still psyching others into a recession, the fears are subsiding and the NASDAQ appears to be where the optimists are. Five factors have led to the mini rebound in this market of lowered expectations as watchers await the fed rate decision.:

The NASDAQ Composite closed out the week with its biggest two-day rally since 2008. CPI numbers hinted that inflation was subsiding and hope sprung that the Fed would take a less severe stance. Should the Fed hiking slow down from 75 basis points to 50 basis points, market watchers remain hopeful and some took advantage of the early signals of slowing inflation.

All Eyes On Digital Giant Earnings With recession headwinds driving lower valuations and earnings uncertainty in high gear, the level of fear remains high. However, in the past week, NASDAQ was up 5.2%. So the big question,will these digital giants hold their gains ahead of earnings season?

Not All Big Tech Companies Are Equally Created The MATANA stocks continue to do well despite a confluence of crises. MIcrosoft, Apple, Tesla, Alphabet, Nvidia, and Amazon, collectively showed that big tech, digital giants who:

WWDC Announcements Do Not Disappoint On June 6th, 2022, Apple made some of its most significant announcements in a decade at the World Wide Developer Conference (WWDC). The live, in-person, Apple Park event, showcased the power of having a vertically integrated silicon to software approach and the benefits that over 30 million registered developers across its entire portfolio will enjoy in creating new experiences and outcomes for Apple customers.

Disney's Performance Shows Strength and Depth Of Portfolio Quality balance sheets, predictable revenues are key to sustaining stock prices during this current market rout. Investors only care about future forecast guidance despite current quarterly performance. While Disney's Q1 2022 showed 23% YoY gains with $1.4 billion in operating profit, guidance has been muted in spite of the near pandemic comparables.

Smaller Enterprises Can Now Affordably Manage And Secure Devices Like Large Enterprises On March 31st, 2022, Apple officially announced general availability of its Business Essentials offering for organizations with up to 500 employees. Business Essentials provides device management features such as setup, on boarding, backup, security, support and updates for devices such as the iPhone, iPad, Mac, and Apple TV. Varying plan levels are based on number of devices and amount of storage.

Massive Dilemma In Taking Action As famously put by Peter Parker in Spiderman, "With great power comes great responsibility.". The digital giants are walking a thin-gauged tight rope.

Goodbye FAANG, Hello MATANA. The FAANG stocks (i.e. Facebook, Apple, Amazon, Netflix, and Google) have had a great run as the large cap digital giant leaders. However, with Facebook and Netflix facing massive declines in year over year subscriber growth, their valuations have taken a hit along with the macro conditions of rising interest rates and global instability.

Apple Launches New Business Essentials Service On Wednesday, November 10th, Apple introduced a new business service for companies up to 500 employees. Apple Business Essentials enables organizations to easily add users, onboard users, back up information, secure devices, receive 24/7 support, repair devices onsite, and manage the device lifecycle for deployment.