- Adobe makes Microsoft Azure the preferred cloud platform. Adobe intends to move Adobe Marketing Cloud, Adobe Creative Cloud, and Adobe Document Cloud onto Azure over the next few years. Adobe will gain access to Microsoft's machine learning services through Microsoft Cortana Intelligence suite and also access SQL Server.
Point of View (POV): While Adobe currently uses multiple providers and data centers for its cloud operations, the move to Microsoft Azure will provide a global, Tier-1 environment for work loads as well as security. More importantly, Adobe gains another tool for machine learning. However, access to SQL Server remains questionable as performance issues for SQL Server on Azure remain for heavy transactional apps.
- Microsoft Dynamics 365 Enterprise Edition adopts Adobe Marketing Cloud. Dynamics 365 Enterprise Edition brings three Azure hosted Microsoft Services together with Office 365 and the Office Graph and LinkedIn: Dynamics CRM Online, Project Madeira (financials), and Dynamics AX ERP suite. As the preferred service for Dynamics 365 Enterprise Edition, Microsoft signals that they will resell Adobe Marketing Cloud in Azure. Full details have not been disclosed on yet on pricing and general availability..
(POV): Observers and insiders believe that while the Marketing features acquired from Marketing Pilot will continue to be available from Dynamics CRM, the long term shift will cede Marketing capability to Adobe. As Adobe builds out more functionality in the Adobe Marketing Cloud, expect development from the Microsoft Dynamics team to focus on intelligent business applications that integrate more tightly with Adobe for the marketing function. One of the key features with Dynamics 365 is the ability to license by applications or role based licensing. Constellation believes customers will benefit if this licensing model extends to the Adobe offering.
- Both vendors agree to data model standardization. For marketing and business applications, the two firms greed to coordinate on data model design. Both vendors also agreed to provide shared, extensible data models to customers, partners, and developers.
(POV): Microsoft and Adobe have decided to counter Salesforce.com with a joint coordination on the marketing front and the artificial intelligence front through the alliance. After Microsoft's failed attempt to acquire Salesforce, the move to align on not only cloud delivery, but also business applications will provide a formidable challenge to Salesforce. Coordination on data models by two significant players will improve standardization of data sets which power the future machine learning and AI services. The overall news is positive for customers and prospects.