Personal Log: Our Alliance With Digital Clarity Group


A Constellation of Partnerships Ahead

On March 9, 2015 Constellation Research announced a strategic alliance with Digital Clarity Group. I wanted to take a minute to discuss what this alliance means for our clients and prospects. I also wanted to share a bit about how this fits within the vision of Constellation Research.
Constellation and Digital Clarity Group
The goal of Constellation has always started with bringing Silicon Valley insights to our clients.  Whether a business model disruption, emerging technology, or new strategy, we brought together the best in the industry, who we termed stars,  including analysts, contributors, and partnerships.  Over the past four years, we've put together a team of seasoned analysts and a coalition of contributors in our Constellation Orbits program.
The alliance between Constellation and Digital Clarity Group is the first of many alliances that  allow Constellation to better serve you, the customer.  At the IBM Interconnect event, Scott and I finally had an opportunity to chat.  We've admired each other from a distance as we have many mutual friends.  Digital Clarity Group has done an awesome job gaining traction in space vacated by the vapidness of the legacy analyst firms.  They've covered their research from the buyers point of view.  And as many of you know, we've been doing the same from our end in our eight business focused research themes.

The Bottom Line: Digital Clarity Group and Constellation Will Collaboratively Address Creative to Commerce

The alliance will collaborate on research and advisory that touch upon the creative to commerce life cycle. We will work with Digital Clarity Group’s brain trust and collaborate on:

  • Each other’s research coverage strengths
  • Joint events presented by Constellation and Digital Clarity Group
  • Referrals on end user projects and subscriptions

To be clear:

  • This is not a merger
  • Digital Clarity Group and Constellation Research, Inc. will remain separate entities.
  • The alliance is focused on the buy-side market.
  • This will not affect Constellation’s operating practices nor affect your current services booked with Constellation

Your POV.

Let us know what you think about this strategic alliance.  Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

Please let us know if you need help with your Digital Business transformation efforts. Here’s how we can assist:
  • Developing your digital business strategy
  • Connecting with other pioneers
  • Sharing best practices
  • Vendor selection
  • Implementation partner selection
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing



Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .


Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website.
* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.
Copyright © 2001 -2015 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience