Tuesday's Tip: Dealing With Vendor Threats For "All Or Nothing" Maintenance Agreements
Recent Client Interactions Hint At Increasingly Aggressive Vendor Behavior
Conversations with 11 enterprise apps customers in the past two months indicate stricter enforcement of vendor "All or Nothing" maintenance policies. "All or Nothing" maintenance policies often require customers to put all licenses on maintenance or receive no maintenance from the vendor. These policies also prevent customers from reducing the number of licenses covered by maintenance. The rationale for these policies - customers could potentially apply the patches, bug fixes, and upgrades for covered licenses to the uncovered licenses. While this may seem reasonable, accounting for changes in revenue recognition appears to be the greater issue.
All Or Nothing Policies Impact Shelfware Reduction The Most
Traditionally, customers with declining revenues and employees sought provisions to reduce shelfware. Shelfware is software purchased but not deployed. While customers are not required to purchase maintenance with their new licenses, most modern software maintenance contracts include clauses that prevent flex down and invoke penalties for reducing the number of licenses during the maintenance period. These policies lock customers in to maintenance contracts to preserve the Total Account Value (TAV).
Purchasing Additional Licenses Challenge The Legality Of All or Nothing Policies
In recent contract negotiations, several customers sought to add additional licenses of a product they owned that was not on maintenance. Subsequently, the sales teams for both vendors told them to "true up" on maintenance or they could not purchase additional licenses. The customers found this to be contradictory as they did not have to buy maintenance to own the software to begin with. The tying of maintenance to purchases may, in fact, be illegal. Consequently, clients often face a Catch-22 in four typical scenarios (see Figure 1):
- Acquiring entity received new licenses in a merger. Acquired organization may not keep current on maintenance. Organization does not bundle the software contracts. Organization does not realize they need to be on maintenance to purchase new licenses for combined entity. Software vendor insists that the entire company pay back maintenance to buy new licenses.
- Divested entity inherited licenses from a divestiture. Divested organization keeps licenses from an unbundled contract. Organization seeks to purchase new licenses. Organization does not realize they need to be on maintenance to purchase new licenses for combined entity. Software vendor insists that the entire company pay back maintenance to buy new licenses. New customers would not have to pay for maintenance with new licenses.
- Regional units purchased separate licenses from other units. Some divisions drop maintenance contracts. Others keep maintenance. Organization does not realize they need to be on maintenance to purchase new licenses for combined entity. Software vendor insists that the entire company pay back maintenance to buy new licenses even though buying entity is on maintenance.
- Organization dropped maintenance on desupported products. Organization dropped maintenance on some products that were no longer being supported. Organization does not realize they need to be on maintenance to purchase new licenses for combined entity. Software vendor insists that the entire company pay back maintenance to buy new licenses even though buying entity is on maintenance.
Figure 1. Four Typical Scenarios Where All Or Nothing Fails Customers
The Bottom Line For Buyers - Organizations Can And Should Push Back On Unfair Policies
In 9 out of the 11 cases, clients pushed back hard during the negotiations process. Escalation to the legal team proved to be the best route to blow past the sales puffery. However, clients should use these key negotiations tips to gain leverage in the conversation:
- Do not bundle contracts, ever. If you bundle, you lose leverage. Period. Keep your contracts separated so you can flex up or flex down.
- Download the latest updates and bug fixes. Don't get caught in a situation where your vendor blocks your access for not being on maintenance. Always download the latest patches and entitled upgrades as soon as they become available. Of course, do not apply these entitlements to software where you do not have maintenance rights!
- Decouple support from maintenance when possible. Seek customer friendly clauses in your contracts. Use the Microsoft Dynamics example as your guide in contract negotiations..
- Consider third party maintenance options. Third party maintenance options exist for many vendors. Cut the maintenance fees in half while receiving comparable or better levels of support for bug fixes, tax changes, and regulatory updates. Keep in mind, third party maintenance cuts off access to future upgrades.
Are you preparing for the 2011 maintenance contract renewal cycle? Have you faced this issue with your vendor? How did you resolve it? Ready to put the expertise of over 1000 software contract negotiations to work? Give us a call! You can post or send on to rwang0 at gmail dot com or r at softwaresinsider dot org and we’ll keep your anonymity.
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Resources And Related Research:
20100308 Monday’s Musings: Decoupling Support From Maintenance – What Apps Vendors Can Learn From Microsoft Dynamics
20100222 Monday’s Musings: Why Users Should Preserve Their Third Party Maintenance Rights
20100104 News Analysis: SAP Revives Two-Tier Maintenance Options
20090210 Tuesday’s Tip: Software Licensing and Pricing – Do Not Give Away Your Third Party Maintenance And Access Rights
20090709 Tuesday’s Tip: Do Not Bundle Your Support and Maintenance Contracts!
20091222 Tuesday’s Tip: 10 Cloud And SaaS Apps Strategies For 2010
20091208 Tuesday’s Tip: 2010 Apps Strategies Should Start With Business Value
20091102 Best Practices: Lessons Learned In What SMB’s Want From Their ERP Provider
20091006 Tuesday’s Tip: Why Free Software Ain’t Really Free
20090504 News Analysis: Oracle Waives Fees On Extended Support Offerings
20080909 Trends: What Customers Want From Maintenance And Support
20080215 Software Licensing and Pricing: Stop the Anti-Competitive Maintenance Fee Madness
20090405 Monday’s Musings: Total Account Value, True Cost of Ownership, And Software Vendor Business Models
20090324 Tuesday’s Tips: Five Simple Steps To Reduce Your Software Maintenance Costs
20090223 Monday’s Musings: Five Programs Some Vendors Have Implemented To Help Clients In An Economic Recession
20091012 Research Report: Customer Bill of Rights – Software-as-a Service
20090910 Tuesday’s Tip: Note To Self – Start Renegotiating Your Q4 Software Maintenance Contracts Now!
20090721 Tuesday’s Tip: 3 Approaches To Return Shelfware
20090127 Tuesday’s Tip: Software Licensing and Pricing – Now’s The Time To Remove “Gag Rule” Clauses In Your Software Contracts
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