Monday's Musings: Avoiding Cloud Vendor Lock-In
Customers Must Hurry To Address The Mistakes From Shadow IT SaaS/Cloud Adoption
Amidst the hey day of the early years for software as a service (SaaS) and Cloud, many line of business executives signed simple month to month, user based contracts without the burdens of IT and scrutiny of vendor procurement. These edge applications and best of breed point solutions gave the business side massive flexibility in accessing innovation and moving the business forward as IT teams struggled with stabilizing existing landscapes and identifying a strategy to repay technical debt.
Fast forward to 2015, many organizations face challenges unlike the early years of cloud for a few reasons:
- Best of breed point solutions have evolved to cloud suites. From simple collaboration apps to sales force automation to talent management, successful SaaS vendors have evolved into cloud suites. The complexity of offerings have introduced mission critical functionality on the cloud that require a more deliberate approach to cloud contracts
- Average contract has substantially increased in length. Remember when your SaaS vendor contract was month-to-month with a one year contract being on the long side? Recent contracts with some HR Tech vendors have averaged from three to five years, with even seven starting to emerge as part of the standard contract. Longer term commitments impact an organization's agility which is why contract strategy should be coordinated with overall business strategy.
- Pricing models shift from simple to increasingly complex. SaaS vendors started out with simple per user, per month pricing (i.e. PUPM). Today, models have increased in complexity beyond user based pricing. Usage based pricing is based on employees, revenue, gigabytes consumed, connections, or other business metrics.
- Integration remains a complex issue. Early SaaS integrations were simple. Customers could leverage point-to-point tools. With Cloud becoming mainstream, the need to master data sources, address different granularities of process, harmonize workflows, and orchestrate API's increase complexity of ownership.
- Pace of innovation begins to plateau. Many early SaaS startups proudly announced monthly and quarterly updates with substantial improvements in functionality. Many vendors have now moved from quarterly updates to three a year and even two at some. Customers will want to understand the impact on road map and adoption.
The Bottom Line: Buyers Face Massive Vendor Lock-In
Cloud apps have dominated new license sales in the enterprise applications market in recent years. Constellation estimates that 93 percent of all new enterprise software license sales offer a cloud deployment option. In the cloud model, buyers do not own the software license. Instead, the software is leased and accessed, while the purchaser owns the data. As the market shifts from on-premises to cloud deployment, the risk of getting locked into a vendor increases for three main reasons:
- The access model means users have limited rights and control. Cutting through the hype, buyers do not own the rights to the code in most public cloud models. Buyers pay for the right to access functionality and use the intellectual property, but at the full mercy of the cloud vendor. Should the vendor decide to take a different product direction or find itself bankrupt, users remain at the vendor’s mercy.
- Costs of switching vendors remain ambiguous at best and expensive at worst. While users have access to and ownership of their data, the hurdle in moving from one cloud vendor to another increases with usage over time. Without rights over the app’s functionality, users face lock-in if they cannot easily export their business processes that are instantiated in the vendor's functionality. Add in different architectural standards, varying granularity of process flows and complex metadata models, and users face an expensive and daunting challenge switching from one cloud vendor to another. Most migration plans are unclear on how to successfully switch from one vendor to another.
- Vendors currently eager for business may grow fat and lazy in the future. The rush to earn a customer’s business remains intense. Most cloud vendors have customer-friendly policies. However, the risk of vendor complacency grows with each percentage point shift from on-premises to cloud deployments. Unless rights are stated up front today, buyers will lose leverage over time.
Recommendations: Take Steps From The Original Cloud Bill Of Rights To Protect Your Cloud Investment
Customers should leverage the software ownership life cycle to plan cloud contracts. The five phases include:
- Customer experience describes the client expectations of the vendor in the relationship.
- Selection describes the rights prospects and clients should expect from software vendors as they make their decision on a product and vendor.
- Deployment describes the rights clients should expect from vendors as they implement and consume the technology.
- Adoption describes the rights clients should expect from software vendors as they use the solution across the customer organization.
- Usage optimization describes the rights customers should expect from software vendors as they change how they expand, maintain or contract in their usage of the solution.
- Renewal describes the rights clients should expect from software vendors as they shift their usage requirements and change how they adopt SaaS solutions.
Use the Customer Bill of Rights in all contract negotiations. Make sure you protect yourself from the life cycle of technology engagement.
How to Secure the Best Cloud Software Contract with R “Ray” Wang
Webcast November 10, 2015 11:00am PT/ 2:00pm ET
Get ready to learn the secrets of avoiding Cloud Vendor lock-in with this free introductory webinar brought to you by the Constellation Executive Network.
Join Constellation Research principal analyst and bestselling author R "Ray" Wang as he shares how to structure the most favorable cloud software contract for your organization. R "Ray" Wang will share his top cloud negotiation tips derived from his involvement in 1,000+ cloud contract negotiations. The increasing complexity of cloud services contracts means you can not afford to miss this webinar.
You will learn:
- Top cloud negotiation tips from one of enterprise tech's leading analyst
- Common contract negotiation pitfalls
- How to ensure you secure the best cloud services deal and avoid vendor lock-in.
For more customized approaches, feel free to reach out to any member of the Constellation team.
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- Developing your digital business strategy
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- Event Invitation: Come Join Us For A Silicon Valley CXO Day At Constellation’s Connected Enterprise #CCE2015 August 26, 2015
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- Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks June 22, 2015
- Webinar Invite: Delivering on Continuity – The Future of Marketing June 15, 2015
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- Book Summary: Lesson 5 From Disrupting Digital Business – Build For Insight Streams May 31, 2015
- Book Summary: Lesson 4 From Disrupting Digital Business – Know That Data Is The Foundation May 25, 2015
- Book Summary: Lesson 3 From Disrupting Digital Business – Sell The Smallest Unit You Can May 17, 2015
- Webinar Invite: Disrupting Digital Business – The Customer Experience Imperative May 16, 2015
- Quips: Networked Economy Models Emerge Should Verizon Gain Approval To Acquire AOL May 12, 2015
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- Monday’s Musings: The Seven Rules For Digital Business And Digital Transformation
- Tuesday’s Tip: Five Steps To Starting Your Digital Transformation Initiative
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- Research Summary: Economic Trends Exacerbate Digital Business Disruption And Digital Transformation (The Futurist Framework Part 3)
- Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
- Research Summary: Sneak Peaks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption
- Research Report: Digital ARTISANs – The Seven Building Blocks Behind Building A Digital Business DNA
- Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
- Research Summary: Next Generation CIOs Aspire To Focus More On Innovation And The Chief Digital Officer Role
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- Harvard Business Review: What a Big Data Business Model Looks Like
- Monday’s Musings: How The Five Consumer Tech Macro Pillars Influence Enterprise Software Innovation
- Tuesday’s Tip: Understand The Five Generation Of Digital Workers And Customers
- Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business
- Slide Share: The CMO vs CIO – Pathways To Collaboration
- Event Report: CRM Evolution 2013 – Seven Trends In The Return To Digital Business And Customer Centricity
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- Research Summary And Speaker Notes: The Identity Manifesto – Why Identity Is At The Heart of Digital Business
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