Big Idea: Consortiums Often Fail, But Joint Venture Startups Will Challenge Digital Giants

Learn From The Failures Of Consortiums

Consortiums of independent companies have a high failure rate, despite their potential power.

@Constellation Research studied the history of 100 consortiums, shared services models, trading networks, and open source communities. All attempted to bring together companies for their self-interest, yet 99% of these coalitions failed! 

They suffered from underfunding, too much focus on cost-cutting, and governance by consensus, making it hard to take decisive action.

Our research suggests that joint venture startups from established organizations challenging new digital monopolies have a much better chance of focusing on growth instead of cost savings. 

They also need a strong mission and purpose, such as dethroning a common enemy, building cross-industry value chain dominance, and innovating data-driven insights. And while independent firms are reluctant to give up power to a benevolent dictator governance model, my book, Everybody Wants to Rule the World, shows why they need to take a chance on putting the head of the joint venture startup in the driver’s seat.

Get the latest book Everybody Wants To Rule The World

Your POV

What type of joint venture startup will you create? Will you organize a common enemy? Will you build a joint venture across value chains? What's your strategy?

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