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ChatGPT or Generative AI Is This Year’s POC And Shiny Object While generative AI has been around for some time, ChatGPT has captured the hearts and minds of the general population in highlighting tangible possibilities of what AI can accomplish both in the consumer and enterprise world. In fact,

Adobe Delivers Generative AI With Adobe Firefly At Adobe Summit on March 21, 2023, Adobe announced and delivered its generative AI offering known as Adobe Firefly. Adobe Firefly, is a collection of generative AI models built for creative applications. The offering joins the platform’s AI services. The first Firefly model will focus on image generation and text effects, trained on the hundreds of millions of Adobe stock images, openly licensed content, and public domain content where copyright has expired. Adobe plans to integrate Firefly into their Creative Cloud, Document Cloud, and Adobe Express product lines.

The $450 Billion Ad Tech Market Is About To Be Shaken Up By AI When Google was officially launched in 1998 by Larry Page and Sergey Brin, it was the 21st search engine to enter the market. In 2022 Google generated over $200 billion in revenue off of search advertising and other digital advertising. MIcrosoft launched the Bing search engine in 2009, built from the assets of Live Search which was released in 2006. By all accounts, Microsoft Bing was the laggard among Google and Yahoo in the space. Round 1 of the search engine wars was one by Google which has dominate for almost two decades.