The $450 Billion Ad Tech Market Is About To Be Shaken Up By AI
When Google was officially launched in 1998 by Larry Page and Sergey Brin, it was the 21st search engine to enter the market. In 2022 Google generated over $200 billion in revenue off of search advertising and other digital advertising. MIcrosoft launched the Bing search engine in 2009, built from the assets of Live Search which was released in 2006. By all accounts, Microsoft Bing was the laggard among Google and Yahoo in the space. Round 1 of the search engine wars was one by Google which has dominate for almost two decades.